About | Alinamin-Hicee

Corporate Message

Alinamin Pharmaceutical Co., Ltd.

Innovating GENKI for Tomorrow

“Innovating GENKI for Tomorrow” serves as the guiding principle for Alinamin Pharmaceutical Company Group. It demonstrates our commitment to continually pursue value by providing GENKI* to users through our products. The phrase "tomorrow" signifies not only supporting current well-being but also creating a healthier future. The term "innovating" indicates our intention to take action together to create a GENKI future. The Alinamin Pharmaceutical Company Group will work together as one to realize this slogan.

We continue to evolve and take on new challenges guided by our mission — to support people’s
health by providing excellent, high-quality products and services and trustworthy information

*GENKI in English can be understood as "vitality" or simply "energy" — it represents a state of physical and mental well-being.

MISSION, VISION, VALUES

MISSION

To support people's health by providing excellent, high-quality products and services and trustworthy information.

VISION

To become a leading consumer healthcare company through the swift creation of new value and an agile response to the diverse healthcare needs of our customers

VALUES

Putting Consumers First

Our mission to support people's health is a source of pride and pleasure. We aim to build genuine trust with our stakeholders and society through ensuring product quality and safety and thoughtful actions that satisfy expectations.

VALUES

Enjoying the Challenge

We are empowered to shape the future. We can affect and create change through continuous learning and growth, an agile mindset and finding enjoyment in the challenges we face.

Lasting Integrity

Integrity is at the foundation of everything we do. We maintain high ethical standards and compliance and act fairly and honestly even when facing the most demanding challenges.

Valuing People

We treat everyone with respect and embrace diverse values. We aim to build a work environment that maximizes the potential of each individual, where we can create new value through teamwork and positive competition.